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The Idea Writers: Copywriting in a New Media and Marketing Era

T. Iezzi and N. N/A

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SKU: 9780230613881
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The Idea Writers: Copywriting in a New Media and Marketing Era by Iezzi, T.
$37.99
$37.99
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Publisher: Palgrave MacMillan
Published: 12/14/2010
Pages: 213
Weight: 0.57lbs
Size: 9.22h x 6.08w x 0.59d
ISBN: 9780230613881


Review Citation(s):
Choice 06/01/2011

About the Author
TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.